The staircase to a perfect PR!

It was Ayesha’s idea to work with Pakistan Post, to be very honest when I got to know about our organization it didn’t motivate me, but now looking back to our whole journey I feel proud of ourselves that we choose this organization, which unfortunately, is not even owned by its own people. From waiting at Daewoo station in the morning to staying late at the printer shop to get our products of the advocacy kit get printed, it was hectic but it was all worth it.

Hina, Minahil, Ayesha, Farheen and Mahhah, these people complete papyrus communications, it was all possible because of the creative collaborative effort we put in this project.

With how to deal with people, giving our one hundred percent for a video in a small office of a clerk, getting through all the content of Pakistan Post, identifying problem statement and objective and working for a company who didn’t have a marketing department, I also learned ‘Patience’ through this whole journey. I’ve heard that you don’t get the best work at your first time, but in our case it was not in the second time too. But we did succeed in our third time. And whenever I failed to produce some quality work, I learned how to keep myself composed, how to calm myself. Apart from pitching ideas, I tried my best to coordinate with Hina to help her in creating AV board for our video, working tirelessly to produce the best bookmark and postcard, making audios for our stamp book and developing website of our organization along with Hina and Farheen.

Post Boxes at Murree GPO

One of the fondest memories of this whole project was, visiting Murree GPO. It was beautiful and I was amazed to see such great architecture.

Now, after getting done with this project I see Pakistan Post from a different angle, not an organization which is not capable of doing nothing but an organization which every Pakistani should be proud of.

---